According to a FedEx survey, 4 out of 5 small businesses agreed that printing services have helped their brand grow and stand out from the competition. The survey also showed that 85% of consumers said they are more likely to use a company's services if they personalize professionally printed documents, expressing that "the quality of the printed documents is an indication of the quality of the service provided by the company". Personalized printing for SMEs is very useful in their development.

For customers, experiencing something via a physical medium such as print can be more captivating than simply reading about a service/product online. Using print as a marketing tactic can actually encourage customers to physically connect with the brand rather than simply reading about it online. In fact, research has shown that haptics (tactile memory) resonate in our minds, leaving a more lasting impression of the brand. Often, tactile supports generate more interest than relying on visuals alone, as interactivity is an important factor in a customer's experience.

There are many print products that small businesses could use to strengthen the company's presence in their market by showcasing their brand. Here are just a few examples:

1. Business cards

A basic marketing tool that everyone should have for their business, large or small. Business cards are invaluable for networking and getting to know others. Handing out your card is personal and allows you to build relationships with customers in a professional way.

2.Postcards

Ideal for building strong relationships with customers, postcard marketing is an effective way to stimulate business growth. In fact, one study showed that 57% of recipients felt more valued as a customer thanks to direct mail. Postcards are sentimental and create authenticity within the brand, increasing the likelihood that customers will return.

3. Coroplast poster

Want to educate the community and attract attention? Coroplast or garden signs are cheap and versatile, but they do the job of gaining visibility for products/services. For real estate agents, building contractors, politicians and small businesses, signs are a must when it comes to creating a profitable marketing campaign.

4. Flyers

Expand your business and promote products/services with flyers! Believe it or not, this old-fashioned marketing technique is still very effective in today's modern age. Whether you're attending a trade show or strolling through the city center, flyers are often eye-catching and tend to be read by recipients.

5. Flyers

Particularly useful for small businesses, flyers are versatile and informative for promoting products and core corporate values. Relatively inexpensive, flyers can easily convey a brand's message in a simple layout and end with a call-to-action, potentially generating immediate business.

As you've seen, there are many different types of personalized printing for SMEs. If you have any questions about how best to choose your products and materials, or about printing your marketing tools in Montreal, Laval or anywhere in the province of Quebec? Write to us at info@texprim.ca and we'll be happy to help you print your marketing tools.